During my tenure at Root Insurance Co. I've led design across two problem areas, checkout and policyholder experience. Below are two notable products that I took from conception to execution.
I had the pleasure of working on Root's Stay Home Driving Bonus. A program designed to reward our policyholders for staying home and reducing the spread of Covid-19. Policyholders who let us track their telematics during the months of April and May could receive up to 10% of their premium back for driving less than they normally would. This is the reward flow I designed for customers who received the largest refund. This flow was only the tip of the iceberg in terms of the work required to get this out the door.
I led design and strategy on a coverage recommendation engine designed to help first time insurance buyers understand and purchase the coverage they need. This was a 0 to 1 intiative that earned Root an additional $250,000 weekly recurring revenue.